When MediaAlpha refreshed its website, the team developed a new set of brand guidelines to establish the updated look and feel and ensure consistency across all creative work. This included creating a shareable, easy-to-navigate guide for the team to reference. Here are a few pages I contributed to developing.
LinkedIn Assets
As part of the brand redesign, our team developed a collection of branded LinkedIn templates to strengthen MediaAlpha’s visual identity across social media. My contributions included designing and animating a new-hire media kit for employees to share on their personal LinkedIn profiles, as well as a series of Featured Team Member Spotlight templates for the company page.
Iconography and Illustrations
Prior to the redesign, I built and maintained the company’s centralized icon and illustration libraries, helping establish consistent visual standards across our products. All assets were created as vector graphics in Adobe Illustrator, ensuring scalability and flexibility across applications.
