Landing Pages | Rund Noor

InsurePet landing page shown on a laptop and phone

This landing page gave me full creative freedom to explore character design while bringing the website’s visual identity to life. I started by establishing the logo and deriving a color palette and font styling from there.

Mascot Design: Dog, Cat, and Bird

One of the key requirements was to feature three different animals: a dog, a cat, and an exotic pet. I wanted to weave the website’s color palette into each character, so I chose a white Java sparrow as the reference for the exotic pet and gave the cat mascot blue eyes. I knew early on that I wanted to use a Samoyed for the dog, incorporating the website’s accent color into its ears to create a cohesive visual connection with the sparrow. These details helped tie the character designs together while reinforcing the website’s overall branding.

Sketches of the InsurePet dog, cat, and bird mascots

QuoteLab landing page shown on a laptop and phones

QuoteLab was one of MediaAlpha’s long-standing domains, featuring a simple landing page with a superhero and a lab scientist ready to help users find the right car insurance. After several years, it was time to give the site a fresh new look.

Mascot Design: Dr. Q

For the redesign, the team chose to build on the lab scientist featured in the original site. Now known as Dr. Q, we chose to make him the site’s primary mascot to better reflect the “lab” in QuoteLab. The site’s color palette and visual elements immerse users in Dr. Q’s lab, where he conducts experiments throughout the page to help users find the best quotes.

My primary contributions included modernizing Dr. Q’s character design, creating the illustrations and animations featured throughout the site, and contributing to the overall prototype.

A/B Testing

We developed two versions of the site for A/B testing. The version featuring a piggy bank in the hero section performed better and was ultimately selected as the live site.

Cheaponlineinsurance

This was one of three landing page concepts developed for A/B testing. Each iteration explored a different visual approach and layout to determine which design resonated most with users and performed best in driving conversions.